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Writing with Pasta

Team Three narrows down to their favorites

Students in Franc Nunoo-Quarcoo's design class blog about their creative process as they develop a new logo and visual identity for the local pasta company, Al Dente.

Today we came to class with revised iterations for the designs we received critiques on this past Monday. Each member of our group chose their best working design and revised it to the comments/suggestions made.
While meeting as a group with Franc and discussing the positives and negatives, what's working well/what's not of each, we were then able to narrow down even further to our most favored two designs (Erin's and Jason's). We discussed the importance of line quality, gesture, legibility as a logo/logotpye, and hierarchy as a means to further improve our designs....READ MORE.