LFMK: a video poam with a twist on women taking back the night as a public service announcement. Also an adventure in packaging to introduce the new "LFMK" brand that offers the unpalatable in a palatable manner.

At the end of an academic year of investigating the nature of containment in both of my classes, the emphasis shifts to the nature of packaging (a form of enclosure), the location in which LFMK was made. A stab at response to: How to increase the likelihood that a potentially disconcerting or controversial idea (someone looking for her killer as a humanitarian gesture) will be listened to? How to sweeten the medicine with a conspicuous sweetener that doesn't diminish (more than negligibly) the effectiveness of the medicine?
Look for LFMK tote bags, T-shirts, buttons, an AA bus or two, billboards (in a remote location or two), mugs, slip covers, shingles, sneakers, umbrellas, retainers—wherever LFMK can stick

features still images (some of which will appear in the launch of the LFMK print ad campaign and LFMK merchandise) by Ansted Moss