Initial Logo Drafts

Students in Franc Nunoo-Quarcoo's design class blog about their creative process as they develop a new logo and visual identity for the local pasta company, Al Dente.

TEAM ONE is Emily Maier, Sam Goldman, Allie Seiler, Sam Schulman, Chelsae Blackman and Andrew Hainen

visit their blog at


EMILY MAIER: I made these designs while trying to come up with a new way to incorporate the checkerboard into the logo or the information about the 3 min. cooking time.  Along with the other group members we came up with the idea to create an acronym for the company in order to help create a super-simplified logo, which could be applied to various networking sites, such as Facebook or Twitter.


ANDREW HAINEN: For the first week, I began with the logo for Al Dente Pasta, and the layout of the label.   The key item that I left out were the illustrations of the specific flavors of the pastas.  I will be working on incorporating those into the labels this week, as well as continuing with the pasta logo/label design.

These are works in progress, none are finished products.

This is the initial label I started with.  First and foremost, I changed the shape of the label itself, as I felt the oval was difficult to work with right off the bat.  This label incorporates the basic circular logo I have started with for Al Dente, but is definitely not complete.  The typeface used is Chapparal Pro.  Chapparal Pro felt like a bulkier version of the Georgia typeface, and I stuck with a serif type for the more “homegrown” feel that I feel Al Dente emits.

Each of the designs is very “off” on color I feel, and I usually end up working to where I have a solid layout, and then the colors will follow after that (hopefully).  I can tell I’m totally off right now, because the contrast feels off, as well as a consistent scheme, as well as some color to change for each flavor.

All of these I feel like are very structurally based with the new label shape, but I’m pretty sure I can adapt it over to an oval if need be.  This one uses the illustration from a previous package and I feel like it’s much more full and not so empty.  Again, this week I will be working on illustrations.

The biggest thing on these last two, I think, is the feeling between the green, dark red, and light tan.  I think they can work together very well, I just haven’t reached a good spot yet.

Finally, this is a quick sample of a logo I was trying to incorporate, still working on it though.  It was inspired from some restaurant website links I found on a few weeks ago.  The big picture I’m struggling with, is that “Al Dente” feels very akin to being a logo type, with some sort of “embellishment” around it, as opposed to an icon, a quirky way of fitting the letters together, or other logo styles.  Hopefully I’ll have more for next week.

So, here are a couple of links I used this week for inspiration, and hope to have more for you next time!


ALLIE SELLER: Playing with different logos, fonts, and layouts of logos.




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